Google Enhances Its Social Capabilities With Google+ Collections
Social

Google Enhances Its Social Capabilities With Google+ Collections

9y Yuyu Chen

Google Enhances Its Social Capabilities With Googl...

The tech giant introduced Google+ Collections today, a tool that allows users to categorize their posts, just like Pinterest. Read More...

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Digital Marketing People on the Move: April 2015 Roundup
Marketing

Digital Marketing People on the Move: April 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: April 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during April of 2015. Read More...

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Brands to Spend More on Original Digital Video But Worry About Its ROI
Media

Brands to Spend More on Original Digital Video But Worry About Its ROI

9y Yuyu Chen

Brands to Spend More on Original Digital Video But...

A joint study from DigitasLBi and the Interactive Advertising Bureau (IAB) shows that brand marketers will invest more in original digital video conte...

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Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld' Reruns
Marketing

Hulu Expands Ad Capabilities With Programmatic, AMC Partnership, 'Seinfeld'...

9y Yuyu Chen

Hulu Expands Ad Capabilities With Programmatic, AM...

The online streaming service has introduced a new ad format called "custom integrated commercial," will add programmatic to its ad arsenal, and is inv...

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Facebook Seeks to Boost Game Installs With Desktop Video App Ads
Social

Facebook Seeks to Boost Game Installs With Desktop Video App Ads

9y Yuyu Chen

Facebook Seeks to Boost Game Installs With Desktop...

The social network introduced a new ad offering today to help better monetize desktop games. Read More...

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Pinterest Opens Its APIs to Brands to Generate More Ad Revenue
Social

Pinterest Opens Its APIs to Brands to Generate More Ad Revenue

9y Yuyu Chen

Pinterest Opens Its APIs to Brands to Generate Mor...

The visual discovery platform has opened up its Content Publishing API to brands and their ad-tech partners, and is also introducing an ads API to hel...

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Is Monetization the Next Step for Virtual Reality?
Marketing

Is Monetization the Next Step for Virtual Reality?

9y Yuyu Chen

Is Monetization the Next Step for Virtual Reality?

A number of brands have tested out virtual reality (VR) on a small scale, but few have monetized it. Now, tech companies have started collaborating wi...

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Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019
Ad Industry Metrics

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

9y Yuyu Chen

Mobile to Represent More Than 11% of U.S. Local Me...

A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad reve...

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Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours
Social

Tumblr Lets Brands Run Ads in Users’ Dashboards for 24 Hours

9y Yuyu Chen

Tumblr Lets Brands Run Ads in Users’ Dashboards fo...

Nike is the first company to test out Tumblr's new ad offering, which allows marketers to serve ads in users’ dashboards for a full 24 hours. Read Mor...

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Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture
Marketing

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

9y Yuyu Chen

Beats by Dr. Dre’s CMO: We’re Moving at the Speed ...

Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transform...

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American Express Testing Facial Recognition, Wearable Tech
Media

American Express Testing Facial Recognition, Wearable Tech

9y Yuyu Chen

American Express Testing Facial Recognition, Weara...

The financial services corporation is trying to simplify digital payments with emerging technologies. Read More...

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'Love Has No Labels' Tops YouTube's March Leaderboard
Media

'Love Has No Labels' Tops YouTube's March Leaderboard

9y Yuyu Chen

'Love Has No Labels' Tops YouTube's March Leaderbo...

The video platform has released its March leaderboard and taking the lead is The Ad Council’s video "Love Has No Labels," followed by Durex’s ad "#Con...

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Facebook Brings Messenger to Desktop
Social

Facebook Brings Messenger to Desktop

9y Yuyu Chen

Facebook Brings Messenger to Desktop

The social media giant has debuted a Web page for its Messenger mobile app. Read More...

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iHeartMedia Brings the Programmatic Marketplace to Radio
Media

iHeartMedia Brings the Programmatic Marketplace to Radio

9y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience
Search

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Based Experience

9y Yuyu Chen

Hulu’s GIF Search Engine Offers TV Fans Tumblr-Bas...

The online streaming service has released a GIF search engine to engage with TV fans through a Tumblr-based platform. Read More...

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Square Helps SMBs Track Sales With New Email Marketing Tool
Email

Square Helps SMBs Track Sales With New Email Marketing Tool

9y Yuyu Chen

Square Helps SMBs Track Sales With New Email Marke...

The mobile payment brand expands its business to email marketing in an effort to help brick-and-mortar companies track in-store sales. Read More...

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VIDEO: Playboy 'Fishes Where the Fish Are' on Social
Conference Coverage

VIDEO: Playboy 'Fishes Where the Fish Are' on Social

9y Yuyu Chen

VIDEO: Playboy 'Fishes Where the Fish Are' on Soci...

In the second part of our video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she shares how the brand builds a...

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VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques
Conference Coverage

VIDEO: Playboy Drives Engagement With Diverse Content Marketing Techniques

9y Yuyu Chen

VIDEO: Playboy Drives Engagement With Diverse Cont...

In the first installment of our two-part video interview with Robin Zucker, senior vice president of digital marketing for Playboy, she discusses the ...

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VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing
Conference Coverage

VIDEO: Nine West Captures 'Nostalgic Moments' With Content Marketing

9y Yuyu Chen

VIDEO: Nine West Captures 'Nostalgic Moments' With...

In this video interview, Julie Booth, digital director for Nine West Group, talked about how the brand integrates storytelling into its content strate...

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VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]
Conference Coverage

VIDEO: Mini USA Looks Beyond Social Metrics in Real-Time Marketing [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Looks Beyond Social Metrics in Rea...

In the second part of our video interview with Lee Nadler, marketing communications manager for Mini USA, he explains how the brand taps into social b...

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VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]
Conference Coverage

VIDEO: Mini USA Gives Car Owners a Voice on Social [#CZLNY]

9y Yuyu Chen

VIDEO: Mini USA Gives Car Owners a Voice on Social...

In the first installment of our two-part video interview with Lee Nadler, marketing communications manager for Mini USA, Nadler shares how the car bra...

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VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]
Conference Coverage

VIDEO: The Home Depot on Landing Page Optimization [#CZLNY]

9y Yuyu Chen

VIDEO: The Home Depot on Landing Page Optimization...

During her panel discussion at ClickZ Live New York, Erin Everhart, SEO manager of The Home Depot, shared her insights into how to build a successful ...

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VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]
Conference Coverage

VIDEO: Coca-Cola Says to Take Paid Social Seriously [#CZLNY]

9y Yuyu Chen

VIDEO: Coca-Cola Says to Take Paid Social Seriousl...

In this video interview from ClickZ Live New York, Tim Goudie, social media director for Coca-Cola, shares his insights into how the brand leverages p...

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Digital Marketing People on the Move: March 2015 Roundup
Marketing

Digital Marketing People on the Move: March 2015 Roundup

9y Yuyu Chen

Digital Marketing People on the Move: March 2015 R...

This is a roundup of new hires and promotions in the digital marketing industry during March of 2015. Read More...

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Showtime Networks: Brands Can Do More Than Banner Ads on Mobile
Media

Showtime Networks: Brands Can Do More Than Banner Ads on Mobile

9y Yuyu Chen

Showtime Networks: Brands Can Do More Than Banner ...

Premium cable network Showtime has forged a strong presence in the mobile space. How does it leverage mobile in a creative way to engage with its TV s...

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U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter
Display Advertising

U.S. Digital Display Ad Spend Shifting Toward Facebook and Twitter

9y Yuyu Chen

U.S. Digital Display Ad Spend Shifting Toward Face...

New research from eMarketer shows that Facebook and Twitter together will account for approximately 34 percent of U.S. digital display ad revenues by ...

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Twitter Debuts Periscope to Rival Meerkat
Media

Twitter Debuts Periscope to Rival Meerkat

9y Yuyu Chen

Twitter Debuts Periscope to Rival Meerkat

Immediately following Facebook’s embedded video player announcement yesterday, Twitter introduced a new livestreaming video app this morning. Why are ...

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