Senate Confirms FTC's Leibowitz for a Second Term

Data insights Senate Confirms FTC's Leibowitz for a Second Term

10y Zachary Rodgers

Senate Confirms FTC's Leibowitz for a Second Term

Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...

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Yahoo Begins Honoring Browser Do-Not-Track Signals

Data insights Yahoo Begins Honoring Browser Do-Not-Track Signals

10y Zachary Rodgers

Yahoo Begins Honoring Browser Do-Not-Track Signals

Becomes one of the first major ad sellers to support opt-out standard. Read More...

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Chevy Picks Goodby and McCann for Global Creative Duties

Automotive Chevy Picks Goodby and McCann for Global Creative Duties

10y Zachary Rodgers

Chevy Picks Goodby and McCann for Global Creative ...

New joint venture, Commonwealth, will be based in Detroit. Read More...

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Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

Media Microsoft's Frank Holland Talks Custom Versus Automated Campaigns

10y Zachary Rodgers

Microsoft's Frank Holland Talks Custom Versus Auto...

Microsoft's top ad sales executive will soon mark a year in his job. Read More...

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ComScore: In-View Ads Vary Sharply by Site and Ad Type

Ad Industry Metrics ComScore: In-View Ads Vary Sharply by Site and Ad Type

10y Zachary Rodgers

ComScore: In-View Ads Vary Sharply by Site and Ad ...

Examines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...

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At SES, Momentum for a 'Viewable' Impression Standard

Display Advertising At SES, Momentum for a 'Viewable' Impression Standard

10y Zachary Rodgers

At SES, Momentum for a 'Viewable' Impression Stand...

Ad buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...

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AOL Offers DSP Service

Display Advertising AOL Offers DSP Service

10y Zachary Rodgers

AOL Offers DSP Service

AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...

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What If Yahoo Sells Right Media? Agencies React

Display Advertising What If Yahoo Sells Right Media? Agencies React

10y Zachary Rodgers

What If Yahoo Sells Right Media? Agencies React

Offloading the exchange might be fine, so long as inventory remains intact. Read More...

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AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Display Advertising AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

10y Zachary Rodgers

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Ménage à trois in display advertising starts on schedule. Read More...

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Facebook: 8 Million Pages Are Using New Feature

Social Facebook: 8 Million Pages Are Using New Feature

10y Zachary Rodgers

Facebook: 8 Million Pages Are Using New Feature

Facebook crows about brand uptake of its new Pages regime. Read More...

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A Walk Through IPG’s Gallery of Emerging Tech

Media A Walk Through IPG’s Gallery of Emerging Tech

10y Zachary Rodgers

A Walk Through IPG’s Gallery of Emerging Tech

IPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Read More...

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Vevo Revamps for Facebook Age, Adds Sales Talent

Media Vevo Revamps for Facebook Age, Adds Sales Talent

10y Zachary Rodgers

Vevo Revamps for Facebook Age, Adds Sales Talent

Hal Trencher previously led music and entertainment sales at Yahoo. Read More...

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BuzzFeed Breathes Life Into the Sponsored Post

Media BuzzFeed Breathes Life Into the Sponsored Post

10y Zachary Rodgers

BuzzFeed Breathes Life Into the Sponsored Post

Site embraces advertiser content, rejects IAB standard ads. Read More...

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Canoe Ventures Scuttles Plans for Interactive TV Ads

Marketing Canoe Ventures Scuttles Plans for Interactive TV Ads

10y Zachary Rodgers

Canoe Ventures Scuttles Plans for Interactive TV A...

Lays off 120, including CEO Kathy Timko, and shutters New York office. Read More...

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Aegis Buys U.S. Digital Agency Roundarch

Marketing Aegis Buys U.S. Digital Agency Roundarch

10y Zachary Rodgers

Aegis Buys U.S. Digital Agency Roundarch

Chicago-based agency merges with Isobar. Read More...

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Google+ Audience Hard to Come by for Some Brands

Audience Google+ Audience Hard to Come by for Some Brands

10y Zachary Rodgers

Google+ Audience Hard to Come by for Some Brands

A handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...

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Video: Glamour's Shoppable Wall in the Meatpacking District

Ecommerce Video: Glamour's Shoppable Wall in the Meatpacking District

10y Zachary Rodgers

Video: Glamour's Shoppable Wall in the Meatpacking...

2D products can be scanned and bought with mobile phones. Read More...

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Glam Nabs Digital Marketer From Anheuser Busch

Marketing Glam Nabs Digital Marketer From Anheuser Busch

10y Zachary Rodgers

Glam Nabs Digital Marketer From Anheuser Busch

Erin Matts has experience buying digital media at A-B InBev and OMD. Read More...

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Microsoft Tries Getting Social With Display Ads

Display Advertising Microsoft Tries Getting Social With Display Ads

10y Zachary Rodgers

Microsoft Tries Getting Social With Display Ads

Microsoft partners with Bazaarvoice to put consumer ratings on its ad menu. Read More...

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LinkedIn Plans Mobile Ads This Year

Media LinkedIn Plans Mobile Ads This Year

10y Zachary Rodgers

LinkedIn Plans Mobile Ads This Year

Execs say mobile accounts for more than 15 percent of unique visits. Read More...

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ComScore: Social Universe Still Quickly Expanding

Audience ComScore: Social Universe Still Quickly Expanding

10y Zachary Rodgers

ComScore: Social Universe Still Quickly Expanding

Growth of newcomers Pinterest and Google+ show social category is still in flux. Read More...

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Groupon Relies Less On Ads to Boost Subscribers

Marketing Groupon Relies Less On Ads to Boost Subscribers

10y Zachary Rodgers

Groupon Relies Less On Ads to Boost Subscribers

Deals player reduces marketing spend, plans new seasonal promotions. Read More...

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Putting the Super Bowl's 2.1M Online Viewers in Context

Data insights Putting the Super Bowl's 2.1M Online Viewers in Context

10y Zachary Rodgers

Putting the Super Bowl's 2.1M Online Viewers in Co...

How did NBC's online audience stack up against other streamed events? Read More...

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Subway Taps MediaCom for U.S. Digital Ad Spending

Display Advertising Subway Taps MediaCom for U.S. Digital Ad Spending

10y Zachary Rodgers

Subway Taps MediaCom for U.S. Digital Ad Spending

Subway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...

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AOL to Lean On Right Media in 'Big Three' Ad Deal

Display Advertising AOL to Lean On Right Media in 'Big Three' Ad Deal

10y Zachary Rodgers

AOL to Lean On Right Media in 'Big Three' Ad Deal

AOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...

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AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

Display Advertising AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies

10y Zachary Rodgers

AOL Sees Ad Gains, Pushes 'Project Devil' Inside A...

Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...

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WWE Thrashes Together an Ad Net

Display Advertising WWE Thrashes Together an Ad Net

10y Zachary Rodgers

WWE Thrashes Together an Ad Net

Pools ad space from Professional Bull Riding, Weekly World News, and other sites. Read More...

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