Leibowitz has made online privacy, especially around ad tracking, one of his key issues. Read More...
View articleBecomes one of the first major ad sellers to support opt-out standard. Read More...
View articleNew joint venture, Commonwealth, will be based in Detroit. Read More...
View articleMicrosoft's top ad sales executive will soon mark a year in his job. Read More...
View articleExamines ad viewability rates from 12 major brands, across nearly 2 billion impressions. Read More...
View articleAd buyers and sellers invest more in counting only ads that are within eyeshot of consumers. Read More...
View articleAdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Read More...
View articleOffloading the exchange might be fine, so long as inventory remains intact. Read More...
View articleMénage à trois in display advertising starts on schedule. Read More...
View articleFacebook crows about brand uptake of its new Pages regime. Read More...
View articleIPG Media Lab gives Mediabrands clients a hands-on survey of the latest gadgets, interactive displays, and set-top boxes. Read More...
View articleHal Trencher previously led music and entertainment sales at Yahoo. Read More...
View articleSite embraces advertiser content, rejects IAB standard ads. Read More...
View articleLays off 120, including CEO Kathy Timko, and shutters New York office. Read More...
View articleChicago-based agency merges with Isobar. Read More...
View articleA handful of major brands saw big growth in fans, while most others languished, according to BrightEdge . Read More...
View article2D products can be scanned and bought with mobile phones. Read More...
View articleErin Matts has experience buying digital media at A-B InBev and OMD. Read More...
View articleMicrosoft partners with Bazaarvoice to put consumer ratings on its ad menu. Read More...
View articleExecs say mobile accounts for more than 15 percent of unique visits. Read More...
View articleGrowth of newcomers Pinterest and Google+ show social category is still in flux. Read More...
View articleDeals player reduces marketing spend, plans new seasonal promotions. Read More...
View articleHow did NBC's online audience stack up against other streamed events? Read More...
View articleSubway's 2011 investment in Internet ads was $12.7 million, per Kantar. Read More...
View articleAOL sticks with Yahoo for real-time bidding in mega display ad agreement. Read More...
View articleGlobal display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads. Read More...
View articlePools ad space from Professional Bull Riding, Weekly World News, and other sites. Read More...
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