David Kenny, Restless Soul, Joins Weather Channel as CEO
Marketing

David Kenny, Restless Soul, Joins Weather Channel as CEO

12y Zachary Rodgers

David Kenny, Restless Soul, Joins Weather Channel ...

Former chief of Digitas and Akamai to run cross-channel media giant. Read More...

View article
Twitter Buys Startup Dasient to Fight Malicious Advertising
Social

Twitter Buys Startup Dasient to Fight Malicious Advertising

12y Zachary Rodgers

Twitter Buys Startup Dasient to Fight Malicious Ad...

Tech could help spot malicious ads submitted through Twitter's nascent self-serve ad tool before they go live. Read More...

View article
Google+ Crosses 90M Users
Marketing

Google+ Crosses 90M Users

12y Zachary Rodgers

Google+ Crosses 90M Users

Q4 saw big growth not only for Google's social network but for its display, mobile, and deals products as well. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Ad Industry Thanks Jerry Yang for Yahoo
Media

Ad Industry Thanks Jerry Yang for Yahoo

12y Zachary Rodgers

Ad Industry Thanks Jerry Yang for Yahoo

As investors cry "good riddance," marketers recall Yahoo founder's contribution. Read More...

View article
Google Will Use Homepage to Protest SOPA/PIPA Bills
Data insights

Google Will Use Homepage to Protest SOPA/PIPA Bills

12y Zachary Rodgers

Google Will Use Homepage to Protest SOPA/PIPA Bill...

Also on Wednesday, Wikipedia and Redditt will go dark to protest anti-piracy legislation. Read More...

View article
Marketers Rush to Google+ After Search Change
Search

Marketers Rush to Google+ After Search Change

12y Zachary Rodgers

Marketers Rush to Google+ After Search Change

Some contend the move puts Google+ on par with Facebook. Read More...

View article
JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger
Agency Spotlight

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Geiger

12y Zachary Rodgers

JWT Poaches CP+B's Jeff Benjamin, Goodby's Mike Ge...

Both are heavy hitters in digital creative. Read More...

View article
Yahoo's Right Media Gets a New Boss
Display Advertising

Yahoo's Right Media Gets a New Boss

12y Zachary Rodgers

Yahoo's Right Media Gets a New Boss

Brian Silver is named VP, ad platforms in the Americas. Read More...

View article
Forrester Rates AppNexus, AdMeld Tops Among SSPs
Display Advertising

Forrester Rates AppNexus, AdMeld Tops Among SSPs

12y Zachary Rodgers

Forrester Rates AppNexus, AdMeld Tops Among SSPs

Right Media gets rough treatment in consultancy's assessment Read More...

View article
Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez
Display Advertising

Yahoo Finds Its CEO: Scott Thompson, Former PayPal Prez

12y Zachary Rodgers

Yahoo Finds Its CEO: Scott Thompson, Former PayPal...

Four-month search ends with a seasoned tech exec whose job may be to whip Yahoo into shape for a sale. Read More...

View article
2011 in Headlines: Facebook, Deals, and Mobile Ruled
Marketing

2011 in Headlines: Facebook, Deals, and Mobile Ruled

12y Zachary Rodgers

2011 in Headlines: Facebook, Deals, and Mobile Rul...

Of ClickZ's ten most read news stories, six were about Facebook, Twitter, or Google+. Read More...

View article
Report: Local Ad Player WebVisible Has Closed
Local

Report: Local Ad Player WebVisible Has Closed

12y Zachary Rodgers

Report: Local Ad Player WebVisible Has Closed

In a note obtained by TechCrunch, CEO tells employees the bank has foreclosed. Read More...

View article
Orville Redenbacher's Tries Augmented Reality on Facebook
CPG

Orville Redenbacher's Tries Augmented Reality on Facebook

12y Zachary Rodgers

Orville Redenbacher's Tries Augmented Reality on F...

Advances in augmented tech could bring such experiences to mobile next year. Read More...

View article
AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers
Ad Industry Metrics

AT&T, T-Mobile Deal Collapse Is Good News for Ad Sellers

12y Zachary Rodgers

AT&T, T-Mobile Deal Collapse Is Good News for ...

Publishers no longer face the disappearance of wireless telco ad budgets. Read More...

View article
Google+ Pages Add Support for Multiple Managers
Search

Google+ Pages Add Support for Multiple Managers

12y Zachary Rodgers

Google+ Pages Add Support for Multiple Managers

Up to 50 managers for a page will be permitted. Read More...

View article
Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory
Marketing

Microsoft Assures DSPs, Ad Nets They Are Welcome to Its Inventory

12y Zachary Rodgers

Microsoft Assures DSPs, Ad Nets They Are Welcome t...

A message for channel partners: Your money is good here. Read More...

View article
Say Media Buys ReadWriteWeb to Anchor Tech Vertical
Display Advertising

Say Media Buys ReadWriteWeb to Anchor Tech Vertical

12y Zachary Rodgers

Say Media Buys ReadWriteWeb to Anchor Tech Vertica...

Say Media's tech channel reaches 75 million but until now lacked a known media brand to tie that audience together. Read More...

View article
AOL Names Jim Norton to Head Sales
Display Advertising

AOL Names Jim Norton to Head Sales

12y Zachary Rodgers

AOL Names Jim Norton to Head Sales

A new role will consolidate oversight of AOL's direct sales and allow revenue chief Ned Brody to focus on partnerships. Read More...

View article
As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki
Marketing

As Laura Lang Exits, Razorfish CEO Takes Bigger Role at Vivaki

12y Zachary Rodgers

As Laura Lang Exits, Razorfish CEO Takes Bigger Ro...

Nine-year Razorfish veteran to oversee digital transformation. Read More...

View article
Justice Department Clears Google’s $400 Million Admeld Buy
Display Advertising

Justice Department Clears Google’s $400 Million Admeld Buy

12y Zachary Rodgers

Justice Department Clears Google’s $400 Million Ad...

Yield optimization buy will eventually bring more display inventory to the DoubleClick Ad Exchange. Read More...

View article
Yahoo Flexes Its Media Muscle
Data insights

Yahoo Flexes Its Media Muscle

12y Zachary Rodgers

Yahoo Flexes Its Media Muscle

Behind the web player's decision to block DSPs and others from buying its remnant ads on Right Media. Read More...

View article
Adobe to Buy Efficient Frontier
Data insights

Adobe to Buy Efficient Frontier

12y Zachary Rodgers

Adobe to Buy Efficient Frontier

For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Read More...

View article
Black Friday E-Commerce by the Numbers
Media

Black Friday E-Commerce by the Numbers

12y Zachary Rodgers

Black Friday E-Commerce by the Numbers

Mobile contributed to a big year-over-year increase in consumer spending activity. Read More...

View article
Toyota Ads Launch in Yahoo's Livestand iPad App
Data insights

Toyota Ads Launch in Yahoo's Livestand iPad App

12y Zachary Rodgers

Toyota Ads Launch in Yahoo's Livestand iPad App

Living ads are priced at $200,000 to $500,000 for packages that run through Q1 2012. Read More...

View article
FTC Privacy Chief Jumps to the NAI
Data insights

FTC Privacy Chief Jumps to the NAI

12y Zachary Rodgers

FTC Privacy Chief Jumps to the NAI

Marc Groman's hire comes as the Federal Trade Commission nears release of a major privacy framework governing online ads. Read More...

View article
Raytheon Extends Its Branded Epcot Experience Online
Media

Raytheon Extends Its Branded Epcot Experience Online

12y Zachary Rodgers

Raytheon Extends Its Branded Epcot Experience Onli...

Two-year-old "Sum of All Thrills" ride finds new life on web. Read More...

View article
Disney Buys Parenting Hub Babble.com
Media

Disney Buys Parenting Hub Babble.com

12y Zachary Rodgers

Disney Buys Parenting Hub Babble.com

Approximately 200 parenting blogs are built on Babble, whose traffic has fallen somewhat over the past year. Read More...

View article