AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys
Display Advertising

AppNexus Unveils 'App Marketplace,' a Dashboard for Display Ad Buys

12y Zachary Rodgers

AppNexus Unveils 'App Marketplace,' a Dashboard fo...

A central place for ad buyers to plug data and tech into their media buys, DSP-style. Read More...

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Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Display Advertising

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

12y Zachary Rodgers

Razorfish Doubles Down on Exchanges, Cuts Direct B...

As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Read More...

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Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal
Data insights

Yahoo, Microsoft, and AOL Confirm Mega Display Ad Deal

12y Zachary Rodgers

Yahoo, Microsoft, and AOL Confirm Mega Display Ad ...

The three will sell each others' remnant ads using real-time bidding technology from AppNexus and Yahoo. Read More...

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FTC Settles With Tremor Over Flash Cookies
Data insights

FTC Settles With Tremor Over Flash Cookies

12y Zachary Rodgers

FTC Settles With Tremor Over Flash Cookies

Video ad net's use of persistent cookies contradicted its own privacy policy, says FTC. Read More...

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Google+ Is Open for Brand Business
Data insights

Google+ Is Open for Brand Business

12y Zachary Rodgers

Google+ Is Open for Brand Business

Toyota and Pepsi are among the early adopters of Google+ Pages. Read More...

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New York Times Digital Chief Nisenholtz to Retire
Data insights

New York Times Digital Chief Nisenholtz to Retire

12y Zachary Rodgers

New York Times Digital Chief Nisenholtz to Retire

Nisenholtz helped give the Times its reputation for digital innovation. Read More...

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Yahoo Unveils LiveStand Tablet Platform, Plus New Ads
Media

Yahoo Unveils LiveStand Tablet Platform, Plus New Ads

12y Zachary Rodgers

Yahoo Unveils LiveStand Tablet Platform, Plus New ...

LiveStand offers publishers a slick publishing and monetization platform. Read More...

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AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform
Social

AdKnowledge Snatches Up AdParlor, 'Largest' Facebook Ad Platform

12y Zachary Rodgers

AdKnowledge Snatches Up AdParlor, 'Largest' Facebo...

AdParlor is said to be a top revenue earner in emerging field of Facebook ad tools. Read More...

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WPP Calls U.S. Indie Digital Agencies 'Overpriced'
Display Advertising

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

12y Zachary Rodgers

WPP Calls U.S. Indie Digital Agencies 'Overpriced'

Quarter is saved by "twin peaks" of digital and developing markets growth. Read More...

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Tupelo Tourism Offers Glimpse Into Future of SMB Ads
Marketing

Tupelo Tourism Offers Glimpse Into Future of SMB Ads

12y Zachary Rodgers

Tupelo Tourism Offers Glimpse Into Future of SMB A...

The Mississippi birthplace of Elvis draws visitors using a diverse blend of digital tactics. Read More...

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How Luxury Retailer Saks Courts the 1 Percent
Ecommerce

How Luxury Retailer Saks Courts the 1 Percent

12y Zachary Rodgers

How Luxury Retailer Saks Courts the 1 Percent

Parent to Saks Fifth Avenue and Saks.com leverages social media and e-commerce innovations. Read More...

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Google Yanks Some Search Referral Data, Angering Marketers
Search

Google Yanks Some Search Referral Data, Angering Marketers

12y Zachary Rodgers

Google Yanks Some Search Referral Data, Angering M...

Keyword data for logged in users will no longer be transferred to websites. Read More...

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AmEx Leads $12 Million Investment in Clickable
Social

AmEx Leads $12 Million Investment in Clickable

12y Zachary Rodgers

AmEx Leads $12 Million Investment in Clickable

Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Read More...

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Google Expects $2.5 Billion in Mobile Ad Revenue This Year
Display Advertising

Google Expects $2.5 Billion in Mobile Ad Revenue This Year

13y Zachary Rodgers

Google Expects $2.5 Billion in Mobile Ad Revenue T...

Growth is led by mobile search activity. Read More...

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Inside Google's Debate Over Search Retargeting
Search

Inside Google's Debate Over Search Retargeting

13y Zachary Rodgers

Inside Google's Debate Over Search Retargeting

Google sits on a huge pile of search intent data, but doesn't use it for display ads. Here's why. Read More...

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Steve Jobs Dies, Ushered in PC and Mobile Eras
Media

Steve Jobs Dies, Ushered in PC and Mobile Eras

13y Zachary Rodgers

Steve Jobs Dies, Ushered in PC and Mobile Eras

Jobs was a brilliant marketer who sent marketers scrambling. Read More...

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Yahoo, Google, AOL Vie for Premium Video Dominance
Data insights

Yahoo, Google, AOL Vie for Premium Video Dominance

13y Zachary Rodgers

Yahoo, Google, AOL Vie for Premium Video Dominance

Cos. are investing more heavily in original video content. Read More...

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Advertising Week: A Contest for Premium Ad Dollars
Display Advertising

Advertising Week: A Contest for Premium Ad Dollars

13y Zachary Rodgers

Advertising Week: A Contest for Premium Ad Dollars

Video and premium ads are themes so far this year. Read More...

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Yahoo, ABC News Pair Up on Content and Sales
Media

Yahoo, ABC News Pair Up on Content and Sales

13y Zachary Rodgers

Yahoo, ABC News Pair Up on Content and Sales

Deal will bring Yahoo exclusive content and premium video ad inventory. Read More...

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Microsoft Loses Global Ad Sales Boss Darren Huston
Display Advertising

Microsoft Loses Global Ad Sales Boss Darren Huston

13y Zachary Rodgers

Microsoft Loses Global Ad Sales Boss Darren Huston

Huston leaves for Booking.com after three years in charge of sales and consumer marketing for Bing and MSN. Read More...

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MediaBank and Donovan Data Systems to Merge
Marketing

MediaBank and Donovan Data Systems to Merge

13y Zachary Rodgers

MediaBank and Donovan Data Systems to Merge

Form MediaOcean, a rival to Google for title of "marketing dashboard." Read More...

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Publicis Modem USA President Departs, Agency Restructures
Marketing

Publicis Modem USA President Departs, Agency Restructures

13y Zachary Rodgers

Publicis Modem USA President Departs, Agency Restr...

In U.S., Publicis absorbs Modem brand into regional offices. Read More...

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Senate Grills Google's Eric Schmidt on Market Dominance
Data insights

Senate Grills Google's Eric Schmidt on Market Dominance

13y Zachary Rodgers

Senate Grills Google's Eric Schmidt on Market Domi...

Judiciary Committee probes search giant's bias toward its own web products. Read More...

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Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net
Display Advertising

Glam Grabs Ning, Latest Social Platform Eaten by an Ad Net

13y Zachary Rodgers

Glam Grabs Ning, Latest Social Platform Eaten by a...

Acquisition is the latest in an industry trend. Read More...

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Google Gives Display Ads a Social Edge, Adds +1 Button
Social

Google Gives Display Ads a Social Edge, Adds +1 Button

13y Zachary Rodgers

Google Gives Display Ads a Social Edge, Adds +1 Bu...

Starting next month, Google display ads will take a cue from Facebook. Read More...

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Jeff Lanctot Returns to Razorfish in Global Media Role
Marketing

Jeff Lanctot Returns to Razorfish in Global Media Role

13y Zachary Rodgers

Jeff Lanctot Returns to Razorfish in Global Media ...

Career move ends two-year dalliance with Microsoft, where he stayed after his agency's sale to Publicis. Read More...

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Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales
Display Advertising

Microsoft, AOL, and Yahoo to Cooperate on Display Ad Sales

13y Zachary Rodgers

Microsoft, AOL, and Yahoo to Cooperate on Display ...

Alliance aims to lift CPMs, but data ownership could undermine plan. Read More...

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