A slew of social media experiments aim to distract, amuse, and possibly even be of use to festival goers. Read More...
View articleAd festival boasts 18 percent more interactive entries than it had last year. Read More...
View articleFacebook, Twitter, and an upcoming community site will help build awareness of Dell Services, a new brand that fuses Dell's IT services with those of ...
View articleSingh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...
View articleThe start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...
View articleTristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...
View articleCrass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...
View articleUnilever, Citi, and Campbell's Soup are among the first round of advertisers on Apple's premium mobile ad network, which launches in three weeks. Read...
View articleRobin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts. Read More...
View articleRobin Domeniconi retooled Microsoft’s brand sales strategy with some success. But her old-media flair clashed with her geeky surroundings, a fact she ...
View articleGoogle delayed finalizing acquisition so as not to jeopardize its AdMob deal, which was then under FTC scrutiny. Read More...
View articleKenny, who brokered the digital ad industry’s first billion dollar deal, was thought to be a candidate to replace the holding company’s retiring CEO. ...
View articleDeal comes after e-commerce and marketing company hired digital vet Chris Saridakis away from Gannett. Read More...
View articleDeal comes a day after a new mapping alliance with Nokia, suggesting Yahoo's pursuit of location services is gaining momentum. Read More...
View articleYahoo wants to better compete in mobile location services - and by extension in local performance-based advertising. Read More...
View articleA mere 4 percent of clients' 2009 media budgets went toward social media display ads last year, according to the Razorfish outlook report. Read More...
View articleCombined 2009 revenue was $5.3 million for Web development and search agency. Read More...
View articleAd product aims to help brands engage blog audiences by asking good questions. Read More...
View articleTim Muris was chairman of the agency during a time when spam was the key Internet policy issue. Read More...
View articleApple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...
View articleCompany specializes in video monetization and rights management for cross-channel brand campaigns. Read More...
View articleIntegration is part of new product reviews program at Google. Read More...
View articleFlat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...
View articleHowe is credited with negotiating Microsoft's divesture of Razorfish and integrating its ad network units. Read More...
View articleEntertainment companies were also among those to boost their spending on Google's ad network. Read More...
View articleDigital vet will handle growth and acquisitions for GSI's digital marketing segment. Read More...
View articleA breakdown of what Twitter has said, and what it hasn't, about its new Promoted Ads platform. Read More...
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