Public Social Experiments Abound in Cannes This Week
Agency Spotlight

Public Social Experiments Abound in Cannes This Week

14y Zachary Rodgers

Public Social Experiments Abound in Cannes This We...

A slew of social media experiments aim to distract, amuse, and possibly even be of use to festival goers. Read More...

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Cyber Jury Tweeting Up a Storm as Cannes Lions Kicks Off
Agency Spotlight

Cyber Jury Tweeting Up a Storm as Cannes Lions Kicks Off

14y Zachary Rodgers

Cyber Jury Tweeting Up a Storm as Cannes Lions Kic...

Ad festival boasts 18 percent more interactive entries than it had last year. Read More...

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Dell Uses Community to Support Rebrand of Its IT Services Unit
Media

Dell Uses Community to Support Rebrand of Its IT Services Unit

14y Zachary Rodgers

Dell Uses Community to Support Rebrand of Its IT S...

Facebook, Twitter, and an upcoming community site will help build awareness of Dell Services, a new brand that fuses Dell's IT services with those of ...

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Shiv Singh, Razorfish Social Strategist, Leaves to Join PepsiCo
Media

Shiv Singh, Razorfish Social Strategist, Leaves to Join PepsiCo

14y Zachary Rodgers

Shiv Singh, Razorfish Social Strategist, Leaves to...

Singh will work for Frank Cooper, the chief consumer engagement officer who has changed PepsiCo's marketing philosophy. Read More...

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Foursquare Checks In With Marketers: Scalable Tools On the Way
Media

Foursquare Checks In With Marketers: Scalable Tools On the Way

14y Zachary Rodgers

Foursquare Checks In With Marketers: Scalable Tool...

The start-up, inundated with requests from business owners and marketing agencies, says its building a system to automate its approval processes. Read...

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Questions for Foursquare's Head of Business Development
Media

Questions for Foursquare's Head of Business Development

14y Zachary Rodgers

Questions for Foursquare's Head of Business Develo...

Tristan Walker, the 25-year-old in charge of Foursquare's brand relationships, describes the company's process for selling branded badges and the evol...

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Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett and Jason Bateman
Media

Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett and Jason Bateman

14y Zachary Rodgers

Orbit Gum Sponsors 'Dirty Shorts' From Will Arnett...

Crass video, released today, is the first of three sponsored shorts their new studio created for Orbit. Read More...

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Apple Has iAd Bookings Worth $60 Million
Media

Apple Has iAd Bookings Worth $60 Million

14y Zachary Rodgers

Apple Has iAd Bookings Worth $60 Million

Unilever, Citi, and Campbell's Soup are among the first round of advertisers on Apple's premium mobile ad network, which launches in three weeks. Read...

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Microsoft U.S. Sales Chief Domeniconi Lands at Elle
Media

Microsoft U.S. Sales Chief Domeniconi Lands at Elle

14y Zachary Rodgers

Microsoft U.S. Sales Chief Domeniconi Lands at Ell...

Robin Domeniconi returns to magazine publishing after two years in charge of Microsoft’s ad sales efforts. Read More...

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U.S. Sales Chief Domeniconi to Exit Microsoft
Media

U.S. Sales Chief Domeniconi to Exit Microsoft

14y Zachary Rodgers

U.S. Sales Chief Domeniconi to Exit Microsoft

Robin Domeniconi retooled Microsoft’s brand sales strategy with some success. But her old-media flair clashed with her geeky surroundings, a fact she ...

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Google Acquires Invite Media, First Buy-Out of a DSP
Media

Google Acquires Invite Media, First Buy-Out of a DSP

14y Zachary Rodgers

Google Acquires Invite Media, First Buy-Out of a D...

Google delayed finalizing acquisition so as not to jeopardize its AdMob deal, which was then under FTC scrutiny. Read More...

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David Kenny Leaving Publicis, as CEO Levy Delays Retirement
Media

David Kenny Leaving Publicis, as CEO Levy Delays Retirement

14y Zachary Rodgers

David Kenny Leaving Publicis, as CEO Levy Delays R...

Kenny, who brokered the digital ad industry’s first billion dollar deal, was thought to be a candidate to replace the holding company’s retiring CEO. ...

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GSI Commerce Acquires Retargeting Company Fetchback
Media

GSI Commerce Acquires Retargeting Company Fetchback

14y Zachary Rodgers

GSI Commerce Acquires Retargeting Company Fetchbac...

Deal comes after e-commerce and marketing company hired digital vet Chris Saridakis away from Gannett. Read More...

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Yahoo Buys Location-Based Service in Asia [Video]
Media

Yahoo Buys Location-Based Service in Asia [Video]

14y Zachary Rodgers

Yahoo Buys Location-Based Service in Asia [Video]

Deal comes a day after a new mapping alliance with Nokia, suggesting Yahoo's pursuit of location services is gaining momentum. Read More...

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Yahoo Allies With Nokia on Maps
Media

Yahoo Allies With Nokia on Maps

14y Zachary Rodgers

Yahoo Allies With Nokia on Maps

Yahoo wants to better compete in mobile location services - and by extension in local performance-based advertising. Read More...

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Razorfish Media Report: Social Ad Spend Still Trails Hype
Media

Razorfish Media Report: Social Ad Spend Still Trails Hype

14y Zachary Rodgers

Razorfish Media Report: Social Ad Spend Still Trai...

A mere 4 percent of clients' 2009 media budgets went toward social media display ads last year, according to the Razorfish outlook report. Read More...

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WPP Buys Two Brazilian Shops, Midia Digital and I-Cherry
Media

WPP Buys Two Brazilian Shops, Midia Digital and I-Cherry

14y Zachary Rodgers

WPP Buys Two Brazilian Shops, Midia Digital and I-...

Combined 2009 revenue was $5.3 million for Web development and search agency. Read More...

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Six Apart Selling Sponsored 'Conversations', Sprint Is First Advertiser
Media

Six Apart Selling Sponsored 'Conversations', Sprint Is First Advertiser

14y Zachary Rodgers

Six Apart Selling Sponsored 'Conversations', Sprin...

Ad product aims to help brands engage blog audiences by asking good questions. Read More...

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Facebook Taps Former FTC Chair to Make Its Privacy Case
Media

Facebook Taps Former FTC Chair to Make Its Privacy Case

14y Zachary Rodgers

Facebook Taps Former FTC Chair to Make Its Privacy...

Tim Muris was chairman of the agency during a time when spam was the key Internet policy issue. Read More...

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As Steve Jobs Bashes Flash, Agencies Say They're Ready
Media

As Steve Jobs Bashes Flash, Agencies Say They're Ready

14y Zachary Rodgers

As Steve Jobs Bashes Flash, Agencies Say They're R...

Apple wants to end the Flash era, with regard to mobile anyway. For agency CEOs, that's no problem. Read More...

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FreeWheel Raises $16.8 Million for Video Ad Tools
Media

FreeWheel Raises $16.8 Million for Video Ad Tools

14y Zachary Rodgers

FreeWheel Raises $16.8 Million for Video Ad Tools

Company specializes in video monetization and rights management for cross-channel brand campaigns. Read More...

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Google Partners with Bazaarvoice, Brings Consumer Ratings to Product Search and Ads
Media

Google Partners with Bazaarvoice, Brings Consumer Ratings to Product Search...

14y Zachary Rodgers

Google Partners with Bazaarvoice, Brings Consumer ...

Integration is part of new product reviews program at Google. Read More...

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Google Selling Map-Based Ads in Five Cities
Media

Google Selling Map-Based Ads in Five Cities

14y Zachary Rodgers

Google Selling Map-Based Ads in Five Cities

Flat $25 monthly fee gets business owners a visually grabbing icon on Google Maps and geographic search results. Program will roll out to 10 markets i...

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Microsoft Ad Exec Scott Howe Moves On
Media

Microsoft Ad Exec Scott Howe Moves On

14y Zachary Rodgers

Microsoft Ad Exec Scott Howe Moves On

Howe is credited with negotiating Microsoft's divesture of Razorfish and integrating its ad network units. Read More...

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Google Sees Higher Display Ad Spend From CPG Clients
Media

Google Sees Higher Display Ad Spend From CPG Clients

14y Zachary Rodgers

Google Sees Higher Display Ad Spend From CPG Clien...

Entertainment companies were also among those to boost their spending on Google's ad network. Read More...

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Chris Saridakis Lands at GSI Commerce, Left Gannett's Top Digital Spot
Media

Chris Saridakis Lands at GSI Commerce, Left Gannett's Top Digital Spot

14y Zachary Rodgers

Chris Saridakis Lands at GSI Commerce, Left Gannet...

Digital vet will handle growth and acquisitions for GSI's digital marketing segment. Read More...

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Full Details on Twitter's New Ad Model
Media

Full Details on Twitter's New Ad Model

14y Zachary Rodgers

Full Details on Twitter's New Ad Model

A breakdown of what Twitter has said, and what it hasn't, about its new Promoted Ads platform. Read More...

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