Players in the massively multiplayer virtual world will get a taste of the new hotel chain over a year before it opens its doors.
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Today's full-blown e-CRM systems go way beyond communicating and monitoring. They initiate a series of customer-service actions automatically. So why do e-marketers find their customers defecting to competitors?
While PR positioning played a major role in the aftermath of the 2000 presidential race, the bumbling events that unfolded seem to prove how resilient capitalism can be in the face of ineptitude, calamity, confusion, and arrogance.
A major brouhaha erupted last week over the undue influence of key PR firms like Burson-Marsteller and Porter Novelli on the media. Gene watched sophisticated PR in action when he had to deal with a once-in-a-lifetime calamity.
The process of selecting a new president is yet another battle of the brands. Much like the way Hughes is rebranding itself from defense contractor to digital communications service provider.