Irvine, CA-based Auto-By-Tel, which invested $1.3 million in a TV ad during the Superbowl, said it saw a traffic increase of 1,700% immediately following the broadcast.
“The numbers are incredible,” said Pete Ellis, president and chief executive officer of Auto-By-Tel and the marketing mind behind the spending on the 30-second Super Bowl spot. “Within minutes after the commercial aired, we were tracking a 1,700% increase in Web site traffic and an amazing 93% increase in Purchase Requests for new and used cars.”
The spot, entitled “Come As You Are,” aired during the latter part of the second quarter and showed a pajama-clad woman submitting her Purchase Request on the Internet and sailing through cyberspace to pick up her new vehicle, financed through Auto-By-Tel Acceptance Corp.
The message that low-cost car buying is quick and easy worked–not only was there a huge increase in Purchase Requests, but the use of Auto-By-Tel’s financing arm also notably increased, the company said.
“We were the first Internet-based company to realize that mainstream media is a great way to reach Internet consumers,” said Ellis. “Apparently, other high-tech companies took note and, this year, many used the Super Bowl to brand their products and services.”
Auto-By-Tel said it is already committed to run its Super Bowl commercial on network and cable television, including ABC, CBS, NBC, ESPN, ESPN2 and FX.
Auto-By-Tel, which launched in 1995, is an Internet-based purchasing program for new and certified used vehicles and related consumer services, including automotive financing, leasing and insurance.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more