der Publishing Co. in Norfolk, VA said it has completed a 12-week cooperative advertising agreement with General Motors designed to aid GM dealers in marketing the GM Certified Used Vehicle brand.
GM Certified Used Vehicles are available at select General Motors Dealerships across the country. Consumers can locate a participating dealer by visiting www.gmcertified.com.
The cooperative advertising program, starting July 1, features both print and Internet ads. A participating General Motors dealership receives a weekly full-page ad in its local Auto Mart book, and 50 vehicle listings each week within the Auto Trader Online database link to the GM dealer’s Web site. Spending was not disclosed.
Auto Mart’s circulation exceeds 1.7 million every week in 72 U.S. markets. Auto Trader Online claims to be “the Internet’s largest used car database, with over 500,000 used cars for sale today.” The site, containing inventories of more than 15,000 dealers, has one million visitors performing four million used car searches every month, the company said.