Internet car-buying service Autobytel.com Inc. awarded its advertising account to Grey Advertising Inc. in New York City. Billings were not disclosed.
Earlier this year, Autobytel.com named Grey Interactive as its Internet advertising agency.
The addition of Grey Advertising to the existing relationship with Grey Interactive will accelerate the development of traditional and new media advertising, as well as management of the account on a global level, Autobytel said. Grey Advertising will be responsible for stewarding Autobytel.com’s overall global brand positioning and advertising.
Since its inception, Autobytel.com has combined traditional and new media advertising.
“Integrated communications is key to successfully building a leading brand and reaching consumers in today’s digital age,” said Anne Benvenuto, Autobytel.com’s senior vice president for marketing.
“Grey is a perfect fit for Autobytel.com because they not only excel at communicating the unique attributes of Internet-commerce companies to the marketplace, but they also are experts in brand building. Additionally, Grey’s global reach provides us with a dedicated network of linked communications companies around the world.”
Grey Advertising, an independent advertising and communications company, is ranked as the sixth-largest advertising agency in the world.
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