More NewsAutobytel.com Awards Account to Grey Advertising

Autobytel.com Awards Account to Grey Advertising

Internet car-buying service Autobytel.com Inc. awarded itsadvertising account to Grey Advertising Inc. in New York City. Billings werenot disclosed.

Internet car-buying service Autobytel.com Inc. awarded its advertising account to Grey Advertising Inc. in New York City. Billings were not disclosed.

Earlier this year, Autobytel.com named Grey Interactive as its Internet advertising agency.

The addition of Grey Advertising to the existing relationship with Grey Interactive will accelerate the development of traditional and new media advertising, as well as management of the account on a global level, Autobytel said. Grey Advertising will be responsible for stewarding Autobytel.com’s overall global brand positioning and advertising.

Since its inception, Autobytel.com has combined traditional and new media advertising.

“Integrated communications is key to successfully building a leading brand and reaching consumers in today’s digital age,” said Anne Benvenuto, Autobytel.com’s senior vice president for marketing.

“Grey is a perfect fit for Autobytel.com because they not only excel at communicating the unique attributes of Internet-commerce companies to the marketplace, but they also are experts in brand building. Additionally, Grey’s global reach provides us with a dedicated network of linked communications companies around the world.”

Grey Advertising, an independent advertising and communications company, is ranked as the sixth-largest advertising agency in the world.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

6d Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts