The Alliance of Automobile Manufacturers, a trade group whose members include Ford, GM, DaimlerChrysler, Toyota and VW, is heading online to find lawmakers and policy influencers this legislative session
The Alliance of Automobile Manufacturers, a trade group whose members include Ford, GM, DaimlerChrysler, Toyota and VW, is heading online to find lawmakers and policy influencers this legislative session. Besides the efforts detailed in NYTimes.com (reg. req.) today, the group is also taking to blogs.
The message: don’t regulate us; we’re selling plenty of alternative fuel vehicles already. The media: a Web site at discoveralternatives.org and ads on Powerline Blog, Andrew Sullivan, Red State, Daily Kos, Wonkette, Political Animal and Talking Points Memo. The agency: Mindshare Interactive Campaigns out of D.C.
The effort will continue to run throughout the legislative session with more elements rolling out over time, Charles Territo, director of communications for the Alliance, told me.
We’ve seen GM use online to push its alternative fuel message in the past. Interesting to see the whole industry adopt the medium — and blogs — to reach such a specific audience. When is ExxonMobile going to try to improve its image by using the Web?
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article