General Motors (GM) has appointed Tim Mahoney as Chevrolet’s new chief marketing officer and global marketing operations leader, effective April 1. Mahoney joins Chevrolet from Volkswagen, where he has been chief product and marketing officer since 2011.
Mahoney will report to Alan Batey, vice president, US sales and service, and interim global chief marketing officer.
In his new role, Mahoney will be responsible for executing Chevrolet’s new brand platform, Find New Roads, and for the overall coordination of GM’s global marketing operations.
“Tim’s experience and passion for the automotive marketing business, combined with his innovative and collaborative style, has made him one of the most respected marketers in the business,” says Batey. “His background and experience is a perfect fit for Chevrolet at the perfect time. With more than 20 new product launches around the world in 2013, Tim will play a key role as we continue to grow the brand globally.”
Mahoney has an extensive background in global automotive marketing serving in a variety of marketing positions including Subaru of America and Porsche Cars North America.
Mahoney’s appointment follows recent initiatives to align and grow Chevrolet globally, including the selection of Commonwealth, a newly formed advertising agency, to service the brand’s advertising around the world.