AVC, IAA Launch Marketing Info Site

AVC Marketing and Communications Services Group, design firm Amazia and the International Advertising Association launched International Marketing Files (IMF),a new site designed to be an educational tool for business marketers andstudents.

AVC Marketing and Communications Services Group, design firm Amazia and the International Advertising Association launched International Marketing Files (IMF), a new site designed to be an educational tool for business marketers and students.

The free site, designed for professionals, academics and students interested in business and marketing, was created to be both a state-of-the-art educational tool as well as a central address for those interested in sharing and exchanging ideas and opinions about these industries, the companies said.

The site offers actual corporate marketing plans, complete with strategies, execution information and visuals that have been employed. There are also discussion platforms for interaction between professionals and/or academics and students, along with IMF News, newsletters and company updates.

Three modules for discussions have been set up, one for academics, one for students and one for business and marketing professionals.

AVC has offices in New York and Istanbul, Turkey. Founded in 1989 by Chairman Atilla M. Ogud, the company has a publishing division, which produces International Marketing Files Magazine, along with several trades, business- to-business and annual reference publications, and a marketing services division.

The IAA is headquartered in New York and is a global partnership of advertisers, agencies, the media, and related services with 4,000 members worldwide.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource