Avenue A Acquires Media Company iballs

Interactive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning andbuying company in a cash and stock deal.

Interactive agency and data marketing company Avenue A Inc. has acquired iballs, an Internet media planning and buying company in a cash and stock deal.

Financial specifics were not disclosed.

The acquisition “significantly enhances” Avenue A’s client base and buying power, the agency said, and allows Avenue A to leverage its proprietary technology across a broader client base and extends its reach as a provider of online marketing services.

Under the terms of the deal, iballs will operate independently as a subsidiary of Avenue A. Both Avenue A and iballs will offer media strategy, planning and buying services, third party ad serving, and data collection and analysis for online marketers.

iballs will adopt Avenue A’s proprietary data collection technology and ROI analysis methodology to help its clients.

“We’ve spent months looking for the right technology solution for collecting and analyzing data from online marketing campaigns,” said Stephen Klein, chairman and co-founder of iballs.

“We finally found it at Avenue A, and are now able to offer our clients the same combination of technology and services that has worked so well for Avenue A clients. We look forward to accelerated growth under the Avenue A umbrella.”

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource