Avenue A’s will use its proprietary “Precision Targeting” technology to deliver specific ad creative based on profiles of shoppers who have made travel-related purchases online.
Precision Targeting is not restricted to a network of sites but rather can track browsing activity and target ad creative anywhere on the Web, the company said.
“Travel is one of the hottest verticals in the Internet space, and we see great potential in bringing one-to-one marketing strategies to online travel shoppers,” said Mike Leo, co-founder and vice president of strategic development for Avenue A.
Uniglobe.com said the campaign will include banners, sponsorships, contests, incentive programs, and integrated content deals on high-traffic sites.
Uniglobe.com provides products and services via the Internet to leisure and business travelers and operates an Internet travel fulfillment center for home-based agents and online companies.
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