More NewsAvenue A Media Launches ROI-Driven Ad Solution

Avenue A Media Launches ROI-Driven Ad Solution

Avenue A Media in Seattle said it launched a comprehensive Internet media solution that focuses all Internet buying, trafficking, and analysis activities on advertisers' ROI.

Avenue A Media in Seattle said it launched a comprehensive Internet media solution that focuses all Internet buying, trafficking, and analysis activities on advertisers’ ROI.

The company said its proprietary technology solution includes three applications: SCOPE Media Planning Engine, Axis Ad Serving System and an advertiser-focused Data Warehouse.

Avenue A said it integrated these applications to make every single element of an Internet ad campaign traceable and accountable.

Avenue A’s system first helps choose a set of Web sites on which to launch a campaign, then evaluates–in real-time–how successful or unsuccessful each Web site has been in delivering the most valuable visitors. The SCOPE planning engine then identifies other sites that will deliver the same or better results, and replaces under performing sites with these.

SCOPE similarly removes under performing ad creative in favor of creative that has proven effective. Then the process is repeated as necessary.

Avenue A said its data warehousing technology facilitates central collection and analysis of campaign activity and performance data from all sites in order to determine, report and optimize each advertiser’s return on their Internet investment.

Related Articles

How to measure a multi-channel marketing strategy

Digital Marketing How to measure a multi-channel marketing strategy

1w Tereza Litsa
The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1m Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

8m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts