Maffei “brings a keen business acumen and unique understanding of the business and financial markets to the table,” said Nick Hanauer, chairman of the Avenue A board.
Maffei currently oversees Microsoft’s worldwide financial and administrative activities. He is also responsible for corporate development and management of the company’s $17 billion cash and $14 billion strategic investment portfolio.
“My focus will be on helping the company achieve its goals and attain a leadership position in the emerging category of Internet media and data marketing,” said Maffei.
Avenue A clients include Eddie Bauer, Ticketmaster Online-CitySearch, Gateway, RealNetworks, Mountain Zone and uBid.com.
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