aQuantive’s marketing services arm made its first acquisition Down Under, picking up Australian full-service digital agency Amnesia for $3.7 million up front, plus additional performance-based earnouts over the next three years. Avenue A | Razorfish has 12 U.S. locations, and recently added a U.K. office with the acquisition of DNA. As with DNA, Amnesia will keep its brand identity and existing leadership team.
Amnesia provides digital advertising, creative design and Web development services throughout the Asia Pacific region. The 25-person team serves multinational clients Disney, Xbox and IKEA. The company is profitable and expects net revenue of $2.0 to $2.5 million (US) for the remainder of 2006.
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