Avenue A will provide media strategy, media planning, media buying, third-party ad serving, and data collection and analysis for Expedia.com.
Billings were not disclosed.
“Avenue A has the integration of service and technology necessary to deliver a comprehensive online media solution,” said Erik Blachford, director of marketing for Expedia.com.
“Working with Avenue A will allow us to gain new efficiencies from our online media spending.”
Avenue clients include Eddie Bauer, TickmasterOnline-CitySearch, Gateway, Inc., RealNetworks and uBid.com.
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