Average Search CPC Data by Category for April 2009

A look at the average CPC (define) in search by vertical in the U.S. for March 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, March and April 2009
Category CPC April ($) CPC March ($) Change (%)
Automotive 0.46 0.44 5
Finance 1.54 1.38 12
Retail 0.39 0.38 3
Travel 0.57 0.61 -7
Source: Efficient Frontier 2009

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