Average Search CPC Data by Category for August 2009

A look at the average CPC in search by vertical in the U.S. for August 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, July and August
Category CPC July ($) CPC Aug ($) Change (%)
Automotive 0.47 0.42 10.6
Finance 1.78 1.66 6.7
Retail 0.37 0.37 0
Travel 0.51 0.52 2
Source: Efficient Frontier 2009

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