More NewsAverage Search CPC Data by Category for December 2009

Average Search CPC Data by Category for December 2009

Average cost-per-click rates in December for auto, finance, retail, and travel categories.

A look at the average CPC in search by vertical in the U.S. for December 2010, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, November and December
Category CPC Nov ($) CPC Dec ($) Change (%)
Automotive 0.51 0.56 9.8
Finance 1.91 1.78 -6.8
Retail 0.47 0.48 -2.1
Travel 0.51 0.52 -1.2
Source: Efficient Frontier 2009

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