Average Search CPC Data by Category for February 2008

A look at the average cost-per-click in search by vertical in the U.S. for February 2008. Data and research are provided by Efficient Frontier. “Total finance” includes auto finance, banking, credit, financial information, insurance, lending, and mortgage. Each vertical contains data from multiple advertisers.

Average Search CPC by Category,
February 2008
Category CPC ($)
Total finance 2.43
Credit 2.65
Mortgage 2.05
Auto finance 1.47
Insurance 7.87
Travel 0.72
Automotive 0.50
Retail 0.37
Dating 0.37
Source: Efficient Frontier 2008

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