More NewsAverage Search CPC Data by Category for January 2009

Average Search CPC Data by Category for January 2009

Cost-per-click data by vertical category in search in the U.S.

A look at the average CPC (define) in search by vertical in the U.S. for January 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, December 2008 and January 2009
Category CPC January ($) CPC December ($) Change (%)
Automotive 0.45 0.50 -10
Finance 1.37 1.45 -6
Retail 0.37 .051 -27
Travel 0.58 0.60 -3
Source: Efficient Frontier 2009

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