Average Search CPC Data by Category for November 2009

A look at the average CPC in search by vertical in the U.S. for November 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, October and November
Category CPC Oct ($) CPC Nov ($) Change (%)
Automotive 0.50 0.51 2
Finance 1.63 1.91 -17.2
Retail 0.43 0.47 -9.3
Travel 0.54 0.51 -5.6
Source: Efficient Frontier 2009

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