More NewsAverage Search CPC Data by Category for October 2009

Average Search CPC Data by Category for October 2009

Average cost-per-click rates in October for auto, finance, retail, and travel categories.

A look at the average CPC in search by vertical in the U.S. for October 2009, compared to the prior month. Data and research are provided by Efficient Frontier.

U.S. Average Search CPC by Category, September and October
Category CPC Sep ($) CPC Oct ($) Change (%)
Automotive 0.47 0.50 6.3
Finance 1.80 1.63 -9.4
Retail 0.40 0.43 7.5
Travel 0.55 0.54 -1.8
Source: Efficient Frontier 2009

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