B2B Construction Publisher is Sold
The publisher of Builder Online and Remodeling Online gets a new owner.
The publisher of Builder Online and Remodeling Online gets a new owner.
In a deal the companies describe as “the second largest business-to-business media transaction in the U.S.,” media merchant bank Veronis Suhler Stevenson is selling B2B construction industry publisher Hanley Wood to JPMorgan Partners. Hanley Wood, through its interactive subsidiary, Hanley Wood eMedia, runs a network of 17 Web sites and email newsletters.
Financial terms of the deal weren’t disclosed.
The company as a whole publishes 22 trade titles, including Builder, Remodeling, Custom Home, Concrete Construction and Residential Architect. It also runs trade shows, offers marketing services and has a market research division.
“This is one of the great B2B media franchises in the U.S.,” said Mike Hannon, a partner at JPMorgan Partners, in a statement. “We are excited to work with the management team to accomplish the next phase of the company’s growth.”
The bulk of Hanley Wood’s online properties are Web versions of its magazines, including Builder Online, Remodeling Online and Custom Home Online. It also operates standalone sites like eBuild, an online guide to building products, and ePlans, a resource to help consumers with remodeling efforts. The company says it reaches 500,000 unique visitors monthly on the B2B side and more than 650,000 unique visitors on the B2C side.
Besides selling display advertising, Hanley Wood eMedia also carries contextual advertising through Google’s AdSense program and through Vibrant Media’s IntelliTXT program. It also sells placements in its email newsletters.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article