Digital MarketingEmail MarketingB2B Discovers Email Marketing: Part 2

B2B Discovers Email Marketing: Part 2

B2B email marketing is still fairly new territory, with very few people inclined to divulge their hard-earned testing secrets and lessons learned. However, Kim has a case study from NetObjects and WorkZ that provides many insights. Complete details of a B2B email test campaign, a four-pronged effort that yielded some pretty dramatic results. Kim also shares valuable pointers received from other B2B email marketers.

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