B2BWorks Forges Co-Marketing Pact With InfoXpress.com
Business-to-business ad network B2Bworks Thursday hooked up with datacollection firm InfoXpress.com, in apartnership to market one another's products.
Business-to-business ad network B2Bworks Thursday hooked up with datacollection firm InfoXpress.com, in apartnership to market one another's products.
Business-to-business ad network B2Bworks Thursday hooked up with data collection firm
“Our partnership with InfoXpress.com expands the scope of business for both parties involved,” said Bill Giacalone, B2BWorks senior vice president site relations.
The deal calls for InfoXpress to provide B2Bworks with its database of more than 30,000 marketers, which the ad network will use to increase ad sales. In return, B2BWorks will promote InfoXpress’ Buyer’s Guide software to the more than 200 publishers in its network.
The Buyer’s Guide software allows publishers to tap directly into manufacturer or advertiser databases, and draw information and prices about products directly onto the publisher’s Web site.
B2Bworks is an advertising network whose sites consist mostly of trade publishers and other business content sites.
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceMarketers today need to thoughtfully select visuals that align with their content, boost SEO performance and drive ROI Read More...
View articleHow the sunglasses giant created subconscious brand recall value with music festival-goers through the power of strategic partnerships and experientia...
View articleIn life, as much as on LinkedIn (or Facebook, Twitter, etc.) people and brands who blabber on about themselves become annoying and best avoided, soone...
View articleBuilding trust in your brand is hard enough. Now take a situation where your audience is so cynical of your product offering some of them even call fo...
View articleThere is room for better lead capturing as ABM evolves in a cookieless world Read More...
View articleTop-of-mind action points that will be valuable to challenger brand marketing for the rest of 2021 and 2022 Read More...
View articleOmnichannel marketing presents an opportunity to marketers but requires better use of data Read More...
View articleThe dark horse your business needs to outperform competition and win at search Read More...
View article