Michele Bachmann’s digital ad team has already swooped in to capitalize on today’s Chris Christie news. This afternoon the New Jersey governor announced his much-awaited decision not to run for the Republican presidential nomination. Team Bachmann is running Google AdWords targeting searches for Chris Christie related keywords.
“Christie Not Running – Show Support for Michele Bachmann,” states one version of the ads from the Bachmann camp. The effort, which could come to a close as early as later today, is intended to capture would-be Christie supporters in Bachmann’s fundraising net.
It does not appear that any other candidates are targeting Google ads against Christie-related search terms. However, the tactic is used regularly by political campaigns as a means of steering interest in relevant, timely news stories and trending keywords towards generating donations.
Political observers for months have speculated that the tough Jersey chief executive could throw his hat in the GOP ring, and his decision has been highly anticipated in recent days. Knowing this, Bachmann’s online ad team most likely had the Google campaign ready to be turned on whenever Christie made his announcement.
The ads are targeted to people searching for topics like, “Chris Christie for President,” and are targeted nationally in the hopes of grabbing cash from supporters across the country.
The Bachmann ads link to a generic donation page on the Minnesota congresswoman’s campaign site featuring an email signup field and link to donate.
New Top-Level Domains (TLDs) have become more popular in the last couple of years, so here’s everything you need to know about them.
Sure, some apps are doing personalized push notifications, but what happens when your users are in the app?
Since cloud computing first gained mainstream attention around 2009, its popularity has exploded. Promising increased efficiency, flexibility and cost-effectiveness, it was hailed as the ultimate business solution. But are users seeing the benefits?
The term ‘marketing cloud’ has gained significant traction in the last few years as major software companies have sought to monetise the growing importance of technology for marketing teams.