Balet & Albert has been awarded the advertising account for fashionmall.com Inc., a vertical portal devoted to shopping and fashion.
Billings are expected to be $8 million a year.
The agency said it plans a complete branding and image campaign, encompassing corporate identification, sales support materials, print, television, Internet and outdoor advertising.
fashionmall.com is a 5-year-old, publicly traded company. It selected Balet & Albert as its first-ever advertising agency.
“Balet & Albert’s creativity, ingenuity and strategic skills are the perfect combination for our needs,” said Ben Narasin, president and CEO of fashionmall.com, which also owns and operates the Internet sites Style Experts and OutletMall.
“They have created a very thought provoking campaign for fashionmall.com, and one which will force the consumer to take notice of our brand. The campaign clearly says: fashionmall.com equals fashion.”
Fashionmall.com is the first client in the agency’s recently launched interactive division. B & A also has clients that include C.A.R.T. (Championship Auto Racing Teams), Sebago, Food and Wines from France and Broadway City.
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