More NewsBalet & Albert Wins fashionmall.com Account

Balet & Albert Wins fashionmall.com Account

Balet & Albert has been awarded the advertising account for fashionmall.comInc., a vertical portal devoted to shopping and fashion.

Balet & Albert has been awarded the advertising account for fashionmall.com Inc., a vertical portal devoted to shopping and fashion.

Billings are expected to be $8 million a year.

The agency said it plans a complete branding and image campaign, encompassing corporate identification, sales support materials, print, television, Internet and outdoor advertising.

fashionmall.com is a 5-year-old, publicly traded company. It selected Balet & Albert as its first-ever advertising agency.

“Balet & Albert’s creativity, ingenuity and strategic skills are the perfect combination for our needs,” said Ben Narasin, president and CEO of fashionmall.com, which also owns and operates the Internet sites Style Experts and OutletMall.

“They have created a very thought provoking campaign for fashionmall.com, and one which will force the consumer to take notice of our brand. The campaign clearly says: fashionmall.com equals fashion.”

Fashionmall.com is the first client in the agency’s recently launched interactive division. B & A also has clients that include C.A.R.T. (Championship Auto Racing Teams), Sebago, Food and Wines from France and Broadway City.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts