From a Reuters article:
“Online advertising is of keen interest to us and I have absolutely nothing to say about the AOL deal or no deal whatever,” said [Steve] Ballmer [CEO of Microsoft].
“If you ask, particularly our consumer-facing businesses, what will be the most rapidly growing revenue stream at Microsoft, it’s absolutely going to be advertising.”
This is, of course, in keeping with Microsoft’s Windows Live strategy.
Header bidding is a programmatic technique that allows publishers to offer their inventory through multiple ad exchanges before they serve up ads from their ad server.
YouTube is said to be preparing new non-video features that will allow content creators to interact with their viewers through photos, text posts, links and polls.
Few digital terms are as dirty as clickbait. It's the scourge of the web, and Facebook recently announced a News Feed update aimed at reducing the prevalence of clickbait headlines on its service.
The website of National Public Radio (NPR), npr.org, receives upwards of 30 million unique visitors each month, but as of next Tuesday, ... read more