More NewsBananaRepublic.com Drops the Ball

BananaRepublic.com Drops the Ball

This week's "New York Times Magazine" has a two-spage spread for Banana Republic

This week’s “New York Times Magazine” has a two-spage spread for Banana Republic. It tells the story of “The Lost Mitten,” a twist on the proverbial dropped handkerchief ruse. The mitten is dropped, retrieved by the hunky guy, and the print narrative ends with “And so…,” directing readers to holidaystory.com.

The payoff? A redirect to the BananaRepublic.com homepage.

C’mon, guys – all that copy is good foreplay. You built a strong off- to online bridge. And then you drop the ball with a bald, undisguised call-to-commerce.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts