A recent report put together by Efma and Wipro has highlighted that banks are failing to modernise and take full advantage of the opportunities offered to them by digital marketing.
The first ever Global Retail Banking Digital Marketing Report has highlighted that banks are not taking full advantages of the opportunities offered to them by digital marketing.
The report, put together by Efma and Wipro technologies, examines the effect of digital on banking and credit unions, and highlights how many are failing to utilise digital marketing to enhance their brand.
“Banks everywhere are putting online and mobile banking at- or near the top of their agendas,” commented Rajan Kohli, VP/Banking and Financial Services at Wipro. “There is still a high degree of uncertainty because banks are still learning, and the digital environment is constantly changing.”
More about:
Lucy helps organizations leverage knowledge for in... View Tech Talk
TVSquared is the global leader in cross-platform T... View Tech Talk
Grata is a B2B search engine for discovering small... View Tech Talk
Streaming has become a staple of US media-viewing ... Download Now
Data is the lifeblood of so many companies today. ... Download Now
This report documents the findings of a Fireside c... Download Now
Customers decide fast, influenced by only 2.5 touc... Download Now
Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...
View resourceData is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...
View resourceThis report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...
View resourceCustomers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...
View resourceAffiliate marketing, a vital component of the digital marketing realm, operates on a performance-based model where affiliates earn commissions by prom...
View articleSocial media plays a crucial role in this marketing strategy by acting as a digital time capsule that allows for the sharing and celebrating of collec...
View articleLoyalty programs, pivotal to customer engagement, have evolved from simple punch cards to sophisticated, tiered systems offering diverse perks and rew...
View articleWhatsApp Marketing emerges as a powerful strategy in digital marketing, leveraging over 2 billion users to offer businesses a direct line of communica...
View articleThe digital marketing landscape is experiencing a transformative shift from traditional metrics like impressions and viewability to attention-based me...
View articleThe concept of Fractional Chief Marketing Officers (CMOs) is becoming increasingly popular in the modern marketing landscape, offering businesses, esp...
View articleAlphabet's potential $35 billion acquisition of HubSpot could reshape digital marketing and CRM, offering enhanced capabilities in data analytics and ...
View articleAcoustic’s commissioned study finds 75% of marketers say collecting real-time experience data is critical to the business, but less than half are curr...
View article