More NewsBarry Diller: “Be Evil” More Realistic

Barry Diller: "Be Evil" More Realistic

In his keynote speech at the Search Engine Strategies conference this morning, IAC's Chairman and CEO Barry Diller unveiled the new Ask.com

In his keynote speech at the Search Engine Strategies conference this morning, IAC’s Chairman and CEO Barry Diller unveiled the new Ask.com. When Danny Sullivan asked if he had any plans to introduce a corporate philosophy similar to Google’s “Don’t Be Evil” mantra.

He jokingly suggested that “Be Evil” would be a more realistic policy.

“Very few companies act in a consciously evil way. Google is now in real business, and like any business, it does things that people are not going to like,” Diller said. “It’s a lovely mantra when you’re not in business. It means nothing when you are.”

Instead, Ask.com will center its upcoming campaign on the idea of “Use Tools. Feel Human,” to spotlight the way having the right tools to search with will make everyone feel better…or something similarly non-evil like that.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

1w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts