More NewsBattelle Runs a Bubble Bath

Battelle Runs a Bubble Bath

John Battelle, who wrote last year's it's-not-a-bubble op-ed in the New York Times, now says he does indeed see a bubble

John Battelle, who wrote last year’s it’s-not-a-bubble op-ed in the New York Times, now says he does indeed see a bubble. Battelle, whose FM Publishing now represents many dozens of blogs, characterizes the current bubble as a “failure to fail” by many companies that are well-funded enough to avoid tanking when natural selection dictates they should. Anyway, he says, it’s a VC problem.

I’d argue that to some extent it’s also an end-user and advertiser problem, as people become reliant over time on services that are actually not viable businesses, and as marketers struggle to understand and develop relationships with myriad new sites, applications and online services that become more myriad by the day. It’s a problem of wasted time and research for harried media buyers.

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