John Battelle, who wrote last year’s it’s-not-a-bubble op-ed in the New York Times, now says he does indeed see a bubble. Battelle, whose FM Publishing now represents many dozens of blogs, characterizes the current bubble as a “failure to fail” by many companies that are well-funded enough to avoid tanking when natural selection dictates they should. Anyway, he says, it’s a VC problem.
I’d argue that to some extent it’s also an end-user and advertiser problem, as people become reliant over time on services that are actually not viable businesses, and as marketers struggle to understand and develop relationships with myriad new sites, applications and online services that become more myriad by the day. It’s a problem of wasted time and research for harried media buyers.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more