Bazaarvoice Enables Video Feedback in Consumer Reviews

Have a yen to prove your "some assembly required" skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video is the latest hot thing

Reviewer.jpgHave a yen to prove your “some assembly required” skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video is the latest hot thing. But what if someone reviews one of your products, and you want other potential customers to see it? It’s easy enough to embed videos from YouTube or Google in blogs using most blogging platforms, but now Bazaarvoice is adding that feature to its own Word of Mouth marketing tools.

Bazaarvoice manages review feedback systems, enabling customers to post text and photos on corporate Web sites of clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO. Now it’s providing the capability to upload video content from YouTube or Google video, to go with text reviews.

“Leveraging content that is already created out there to drive conversion is very powerful,” Sam Decker, VP of marketing and products for Bazaarvoice told me. He also said part of their service is to review and approve all submissions. “So we will moderate — ‘Is this really a review of the product, or just some stupid video?’ That’s part of our service.”

In addition, the firm’s clients will have access to the video reviews for marketing and merchandising purposes.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior

Whitepaper | Mobile US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups

Whitepaper | Analyzing Customer Data Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people

Whitepaper | Digital Marketing Learning to win the talent war: how digital marketing can develop its people

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy

Report | Digital Transformation Engagement To Empowerment - Winning in Today's Experience Economy

4w

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource