More NewsBazaarvoice Enables Video Feedback in Consumer Reviews

Bazaarvoice Enables Video Feedback in Consumer Reviews

Have a yen to prove your "some assembly required" skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video is the latest hot thing

Reviewer.jpgHave a yen to prove your “some assembly required” skills? Then posting a video of how you put together your latest purchase on YouTube or Google Video is the latest hot thing. But what if someone reviews one of your products, and you want other potential customers to see it? It’s easy enough to embed videos from YouTube or Google in blogs using most blogging platforms, but now Bazaarvoice is adding that feature to its own Word of Mouth marketing tools.

Bazaarvoice manages review feedback systems, enabling customers to post text and photos on corporate Web sites of clients like Bass Pro Shops, CompUSA, Overstock.com, Macy’s, and PETCO. Now it’s providing the capability to upload video content from YouTube or Google video, to go with text reviews.

“Leveraging content that is already created out there to drive conversion is very powerful,” Sam Decker, VP of marketing and products for Bazaarvoice told me. He also said part of their service is to review and approve all submissions. “So we will moderate — ‘Is this really a review of the product, or just some stupid video?’ That’s part of our service.”

In addition, the firm’s clients will have access to the video reviews for marketing and merchandising purposes.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

3w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts