Bazaarvoice has purchased rival PowerReviews for $31 million cash and up to 8 million shares in common stock, the companies announced late today. In total, the value of the transaction is nearly $152 million, according to their prepared release.
Six-year-old PowerReviews provides retailers like Gap, REI, and Staples with social tools for e-commerce sites, such as ratings and reviews, Q&A, loyalty programs, discovery, and measurement capabilities. The San Francisco-based company has a client base of 1,100 clients, said the announcement.
With Bazaarvoice’s 700 clients, it now totals nearly 1,800 business users of its reviews and social commerce tools. The PowerReviews brand will be shuttered and folded into Bazaarvoice, a rep for the latter told ClickZ.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
What would we do without social media?
If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.
It has been a very busy year for Instagram.