BBC Offers Video CGM Tools

Too cool! Under the motto, "Don't just consume, create!" the BBC has opened its news archives to consumers and invited them to create their own video mash-ups of historic news footage of the past 50 years. (more...)

Too cool!

Under the motto, “Don’t just consume, create!” the BBC has opened its news archives to consumers and invited them to create their own video mash-ups of historic news footage of the past 50 years.

(more…) “You are welcome to download the clips, watch them, and use them to create something unique. This is a pilot and we want to understand your creative needs. We’d like to see your productions and showcase some of the most interesting ones we receive.”

Along with how-to guides, there’s a feedback form inviting fledgling video editors to “tell us what your doing.”

OK, the Beeb is a public, taxpayer and government-supported institution. Which brand will be the first one brave enough to proffer itself to the masher-uppers?

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

2m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource