BBC Offers Video CGM Tools

Too cool!

Under the motto, “Don’t just consume, create!” the BBC has opened its news archives to consumers and invited them to create their own video mash-ups of historic news footage of the past 50 years.

(more…) “You are welcome to download the clips, watch them, and use them to create something unique. This is a pilot and we want to understand your creative needs. We’d like to see your productions and showcase some of the most interesting ones we receive.”

Along with how-to guides, there’s a feedback form inviting fledgling video editors to “tell us what your doing.”

OK, the Beeb is a public, taxpayer and government-supported institution. Which brand will be the first one brave enough to proffer itself to the masher-uppers?

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