Under the motto, “Don’t just consume, create!” the BBC has opened its news archives to consumers and invited them to create their own video mash-ups of historic news footage of the past 50 years.
(more…) “You are welcome to download the clips, watch them, and use them to create something unique. This is a pilot and we want to understand your creative needs. We’d like to see your productions and showcase some of the most interesting ones we receive.”
Along with how-to guides, there’s a feedback form inviting fledgling video editors to “tell us what your doing.”
OK, the Beeb is a public, taxpayer and government-supported institution. Which brand will be the first one brave enough to proffer itself to the masher-uppers?
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