close

Strategy

Innovation

Insights

Stats & Tools

    BBC takes advantage of worst kept online secret in new social media promotion

    BBC iPlayer has unveiled a cat-inspired social media strategy to increase its digital audience, because, you know, people love cats...

    Author Date published June 14, 2013 Categories
    The tweet from BBC iPlayer has already been retweeted over 350 times in the last few hours
    The tweet from BBC iPlayer was retweeted over 350 times in its first few hours

    In line with the release of a new documentary last night on ‘The Secret Lives of Cats’, BBC iPlayer has unveiled an inspired new social media campaign via their Twitter handle.

    This morning at 10:56 AM – 14 Jun 2013, @BBCiPlayer tweeted:
    Our new social media strategy:
    1. Have programme about cats http://bbc.in/catsoniplayer 
    2. Use hashtag
    3. ? 4.
    Profit!
    Building up a brand using cats, eh? An inspired campaign, in our opinion!

    Subscribe to get your daily business insights

    More about:

    Whitepapers

    US Mobile Streaming Behavior
    Whitepaper | Mobile

    US Mobile Streaming Behavior

    5y

    US Mobile Streaming Behavior

    Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

    View resource
    Winning the Data Game: Digital Analytics Tactics for Media Groups
    Whitepaper | Analyzing Customer Data

    Winning the Data Game: Digital Analytics Tactics for Media Groups

    5y

    Winning the Data Game: Digital Analytics Tactics f...

    Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

    View resource
    Learning to win the talent war: how digital marketing can develop its people
    Whitepaper | Digital Marketing

    Learning to win the talent war: how digital marketing can develop its peopl...

    2y

    Learning to win the talent war: how digital market...

    This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

    View resource
    Engagement To Empowerment - Winning in Today's Experience Economy
    Report | Digital Transformation

    Engagement To Empowerment - Winning in Today's Experience Economy

    2m

    Engagement To Empowerment - Winning in Today's Exp...

    Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

    View resource

    Related Articles

    Is Scent Marketing Making a Comeback?
    Acquisition

    Is Scent Marketing Making a Comeback?

    1w Priscilla Soedarpo

    Is Scent Marketing Making a Comeback?

    Scent marketing uses fragrance to influence consumer perceptions and behaviours in commercial settings, aiming to enhance brand value, encourage longe...

    View article
    Nectar360 and The Trade Desk partner to bring retail media’s precision to the open internet
    Acquisition

    Nectar360 and The Trade Desk partner to bring retail media’s precision to t...

    2m ClickZ News Staff

    Nectar360 and The Trade Desk partner to bring reta...

    New partnership between innovators creates a digital powerhouse, opening up highly targeted omni channel campaigns that can be connected to online and...

    View article
    From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2B strategy
    Account-based marketing

    From cellphone to cybersecurity: How BlackBerry transitioned from B2C to B2...

    2y Kamaljeet Kalsi and Elizabeth Roscoe

    From cellphone to cybersecurity: How BlackBerry tr...

    Leading transformation, from mobile phones to being in 195 million smart cars (and almost every robot on earth!) Read More...

    View article
    Seven tips to improve customer acquisition and retention
    Acquisition

    Seven tips to improve customer acquisition and retention

    2y Matt Rogers

    Seven tips to improve customer acquisition and ret...

    30-second summary: Long term customer retention is critical but it has an operational growth ceiling Successful customer acquisition has no limits and...

    View article
    Product recommendations are not “one size fits all”
    Acquisition

    Product recommendations are not “one size fits all”

    3y Jeremy Chan

    Product recommendations are not “one size fits all...

    A good customer experience provides differentiation for ecommerce as traditional shops reopen Read More...

    View article
    If you want sellers to sell more, embrace AI
    Acquisition

    If you want sellers to sell more, embrace AI

    3y Kayleigh Halko

    If you want sellers to sell more, embrace AI

    Oracle CX Sales Strategist, Kayleigh Halko highlights how today’s CRM isn’t cutting it for sellers and why AI needs to be injected to help give intell...

    View article
    The fruits of collaboration: how US retailers are monetizing their data
    Acquisition

    The fruits of collaboration: how US retailers are monetizing their data

    3y Selwyn Parker

    The fruits of collaboration: how US retailers are ...

    How customer data platforms (CDPs) are proving to be a great value proposition for retailers, enabling better data intelligence and cross-channel mark...

    View article
    Five ways data is transforming the brand-agency relationship
    Acquisition

    Five ways data is transforming the brand-agency relationship

    4y Jacqueline Dooley

    Five ways data is transforming the brand-agency re...

    A new guide by data, analytics, and marketing services provider Data Axle profiles five use cases that demonstrate how agencies can use data to offer ...

    View article