BBC Worldwide's Digital Sales Up Over 56 Percent

BBC Worldwide, the commercial arm responsible for the monetization of the British broadcaster's international assets, has announced a 56.2 percent increase in digital sales for the year ending March 2009. According to BBCW's annual review, all areas of its digital business grew throughout the year, with BBC.com itself performing especially well

BBC Worldwide, the commercial arm responsible for the monetization of the British broadcaster’s international assets, has announced a 56.2 percent increase in digital sales for the year ending March 2009.

According to BBCW’s annual review, all areas of its digital business grew throughout the year, with BBC.com itself performing especially well. As a result, a total of £34.2 million was billed for the 2008/2009 period, up from £21.9 million for the previous 12 months. Other BBCW properties include Lonelyplanet.com, TopGear.com and GardenersWorld.com.

BBCW says the BBC.com site now attracts an average of 50 million uniques a month, and has serviced more than 400 advertiser clients including Rolex, Microsoft, Nokia, and British Airways since it launched in November 2007.

However, losses over the course of the year also doubled from £10.9 million to £22.8 million as a result of fruitless investment in project Kangaroo — the proposed commercial online video tie-up between the BBC, ITV, and Channel 4. The deal was ultimately blocked by the U.K. Competition Commission. Also, the company decided to invest more money into the BBC.com site than the partnership.

The report also references current video content partnerships, such as the one it extended with YouTube earlier this year.

Subscribe to get your daily business insights

Whitepapers

US Mobile Streaming Behavior
Whitepaper | Mobile

US Mobile Streaming Behavior

5y

US Mobile Streaming Behavior

Streaming has become a staple of US media-viewing habits. Streaming video, however, still comes with a variety of pesky frustrations that viewers are ...

View resource
Winning the Data Game: Digital Analytics Tactics for Media Groups
Whitepaper | Analyzing Customer Data

Winning the Data Game: Digital Analytics Tactics for Media Groups

5y

Winning the Data Game: Digital Analytics Tactics f...

Data is the lifeblood of so many companies today. You need more of it, all of which at higher quality, and all the meanwhile being compliant with data...

View resource
Learning to win the talent war: how digital marketing can develop its people
Whitepaper | Digital Marketing

Learning to win the talent war: how digital marketing can develop its peopl...

2y

Learning to win the talent war: how digital market...

This report documents the findings of a Fireside chat held by ClickZ in the first quarter of 2022. It provides expert insight on how companies can ret...

View resource
Engagement To Empowerment - Winning in Today's Experience Economy
Report | Digital Transformation

Engagement To Empowerment - Winning in Today's Experience Economy

1m

Engagement To Empowerment - Winning in Today's Exp...

Customers decide fast, influenced by only 2.5 touchpoints – globally! Make sure your brand shines in those critical moments. Read More...

View resource