Be Free will create and manage customized affiliate marketing channels for the retailers. Financial arrangements were not disclosed.
Be Free’s custom, branded affiliate networks help online retailers drive revenue by selling products “in context” on thousands of Web sites.
“With so many commercial Web sites to choose from, using the Internet as an effective marketing vehicle is not an easy task,” said Gordon Hoffstein, president and CEO of Be Free. “Be Free’s affiliate network program will allow these companies to target consumers based on content-product relationships and increase sales at a fraction of the cost of CPM advertising.”
Be Free’s clients can establish “virtual storefronts” on affiliate sites, targeting specific merchandise to complementary Web sites. Affiliate sites earn commissions for each product sold through the affiliate referral network. Be Free said its solution also provides real-time market intelligence on the effectiveness of each affiliate storefront.
With more than 65,000 affiliates in its networks, Be Free’s clients barnesandnoble.com, Travelocity, Electronic Newsstand, and Network Solutions. The company’s product offering includes the BFAST affiliate network technology and the BFIT targeted advertising delivery system.
As an organisation, finding the right marketing channels is an essential part of your marketing strategy.
2017 is the year in which CMOs are expected to outspend CIOs on technology, according to Gartner, which is no surprise given the way in which consumers of all kinds are increasingly using technology in their everyday lives.
As it prepares for a 2017 IPO that could be the largest in the social media space since Facebook went public in 2012, all eyes are on Snapchat.
Amazon Prime was launched in 2005 as an express shipping membership program and more than a decade later it has tens of millions of subscribers who enjoy a lot more than just free, fast shipping on millions of products Amazon sells.