Be Free will create and manage customized affiliate marketing channels for the retailers. Financial arrangements were not disclosed.
Be Free’s custom, branded affiliate networks help online retailers drive revenue by selling products “in context” on thousands of Web sites.
“With so many commercial Web sites to choose from, using the Internet as an effective marketing vehicle is not an easy task,” said Gordon Hoffstein, president and CEO of Be Free. “Be Free’s affiliate network program will allow these companies to target consumers based on content-product relationships and increase sales at a fraction of the cost of CPM advertising.”
Be Free’s clients can establish “virtual storefronts” on affiliate sites, targeting specific merchandise to complementary Web sites. Affiliate sites earn commissions for each product sold through the affiliate referral network. Be Free said its solution also provides real-time market intelligence on the effectiveness of each affiliate storefront.
With more than 65,000 affiliates in its networks, Be Free’s clients barnesandnoble.com, Travelocity, Electronic Newsstand, and Network Solutions. The company’s product offering includes the BFAST affiliate network technology and the BFIT targeted advertising delivery system.
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