More NewsBe It Radio or Web sites, Google is Still a Remnant Buy

Be It Radio or Web sites, Google is Still a Remnant Buy

Most radio types think of Google's Audio Ads platform as a remnant ad buying mechanism, plain and simple

Most radio types think of Google’s Audio Ads platform as a remnant ad buying mechanism, plain and simple. And so it is. The same is true with AdSense, where advertisers are skeptical and resistant to the company’s aggressive bids for their brand advertising budgets. There are a number of reasons for that, one of the largest being that Google won’t let them traffic their ads through third party platforms like DoubleClick.

A New York Times story breaks down the challenges facing the firm’s radio plans, hitting on the remnant issue and the recent departures of dMarc’s founders. Another issue is that the radio business is heavily dependent on phone calls. Take out the human factor and inventory commoditization naturally follows.

Related Articles

The future of retail: How IoT is transforming the retail industry

Digital Transformation The future of retail: How IoT is transforming the retail industry

2w Diana Maltseva
GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

7m Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

1y Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

1y Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

1y Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

1y Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

1y Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

1y Al Roberts