Syosset, NY-based Synergy Brands Inc. launched a Mother’s Day ad campaign for its online store, BeautyBuys.com, utilizing various portals and the Lifetime for Women cable television network as well as TV networks in selected markets.
Portal buys include The Microsoft Network, Lycos, The Women.com Network, NBC.com and Warner Bros. Online. Spending and agency details were not disclosed.
As part of the company’s campaign, BeautyBuys.com is featuring selected products within the “Beauty Products” section of Lycos’ Mother’s Day Gift Guide. BeautyBuys.com is also being promoted with a sponsorship placement and banner advertisements in The Microsoft Network’s WomenCentral.
The BeautyBuys.com online store offers a discounted selection of national brand health and beauty care products that includes designer fragrances, salon hair care items, cosmetics, skin care, and a selection of health and personal care consumer items.
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