Beautyscene.com Selects Lot21 and frierson mee + kraft

Beauty and wellness products retailer Beautyscene.com retained frierson mee + kraft and Lot21 Interactive Advertising to provide strategic marketing, advertising, and promotion services.

Advertising will target well-educated and affluent women for the most part, followed by late teens and fashion-conscious men. A print campaign is scheduled to debut Oct. 30.

Billings were not disclosed.

Launched on Aug. 30, beautyscene.com offers consumers content as well as commerce, and features a roster of make-up artists, hair stylists, aestheticians, dermatologists, plastic surgeons, beauty editors and publishers.

Competition includes eve.com. “Beautyscene.com is a potential leader in this space and we look forward to launching their online advertising campaign this fall,” said Kate Everett-Thorp, president and CEO of Lot21.

fm+ k, which will handle all of beautyscene.com’s off-line advertising, is an independent $65 million agency with clients that include Adidas; Chanel; Coty; Lancaster Group; United Distillers; Maidenform; Voss bottled water from Norway; Jil Sander; Kaplan Educational Service; Ruffino Wines and The St. Paul Companies.

Lot21 clients include the newly merged BankAmerica, Blue Shield, E-Stamp, iOwn, LookSmart, Onsale, Respond.com and Seagate.