Advertising will target well-educated and affluent women for the most part, followed by late teens and fashion-conscious men. A print campaign is scheduled to debut Oct. 30.
Billings were not disclosed.
Launched on Aug. 30, beautyscene.com offers consumers content as well as commerce, and features a roster of make-up artists, hair stylists, aestheticians, dermatologists, plastic surgeons, beauty editors and publishers.
Competition includes eve.com. “Beautyscene.com is a potential leader in this space and we look forward to launching their online advertising campaign this fall,” said Kate Everett-Thorp, president and CEO of Lot21.
fm+ k, which will handle all of beautyscene.com’s off-line advertising, is an independent $65 million agency with clients that include Adidas; Chanel; Coty; Lancaster Group; United Distillers; Maidenform; Voss bottled water from Norway; Jil Sander; Kaplan Educational Service; Ruffino Wines and The St. Paul Companies.
Lot21 clients include the newly merged BankAmerica, Blue Shield, E-Stamp, iOwn, LookSmart, Onsale, Respond.com and Seagate.
Despite the fact that it faces growing competition from Facebook, Instagram and Snapchat, Google-owned YouTube is still one of the most popular ... read more
Amazon prides itself on being the most “customer-centric” company in the world, but according to investigative journalism non-profit ProPublica, Amazon’s algorithms are often anything but ... read more