Becoming Great at Marketing Automation
This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
This year, let's take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals.
I recently went to the “Becoming Van Gogh” exhibit at the Denver Art Museum. Toward the end, I came across this quote from the artist: “Great things are not done by impulse, but by a series of small things brought together.”
It made me think about how, each new year, we’re compelled to list out resolutions for the coming 12 months with the ultimate goal of living a happier and more fulfilled life. It’s wonderful in theory, but oftentimes we set about making life-changing resolutions and quickly fall behind on achieving these grandiose plans.
We’re already one month into 2013. How many of us are starting to lose track of our resolutions? Or, like some of my friends, did we decide not to set any since they just start to seem silly over the years?
Taking a cue from Van Gogh, I suggest we take a break from only focusing on lofty, visionary resolutions and set our sights on smaller, tangible goals. Ultimately, when added together, these will have a larger impact and make us great.
Carrying this over to the world of marketing automation where most of us are entering the new year with very aggressive business goals and heady plans to fulfill them, let’s not forget about the smaller things that will make a big impact. Taking email nurture programs as an example, here are some of the items making my list of resolutions:
Every little piece adds to the greater good. Hopefully this short list sparks ideas for you to focus on this new year. So go forth, and be great!
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