BeFirst.com said it will leverage the relationship with Clear Channel Los Angeles, and its 11 affiliate radio stations to support the upcoming launch of FindWhat.com, a pay-for-placement search engine. Financial arrangements were not disclosed.
For the launch, BeFirst.com said it is planning a nationwide advertising and marketing campaign, and plans to devote significant promotional efforts in Southern California.
FindWhat.com gains the title sponsorship of KIIS/FM 102.7’s “The Rick Dees $2 Million Birthday Game,” said to be the radio industry’s largest cash contest ever. The “Find the $2 million at FindWhat.com” campaign includes television advertising, promotion on Clear Channel’s radio stations and branded links to all Clear Channel Los Angeles Web sites.
The Rick Dees $2 Million Birthday Game promotion launches on Labor Day and continues through Thanksgiving.
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