“We selected Benoit, Twomey + Partners to launch MobileWord’s new Web site through a highly targeted Web-based campaign,” said Robert A. Cox, chief executive officer of MobileWord. “In selecting them, we found an agency that was going to be intimately involved and committed to fine-tuning and effectively executing our online and traditional advertising strategy.”
The agency’s first project is a banner ad campaign. Billings were not disclosed. BTP will devise and execute the media strategy to reach the growing digital age workforce.
“BTP has the experience with our target audience and on-line media to create the impressions which bring customers to our Web site,” said Cox. “This means click to, not just impressions.”
The new campaign has been designed to increase MobileWord’s visibility and build added awareness for TalkText. TalkText, which was created by MobileWord founder Robert Cox in 1996, defines talk-processing services. Users can compose documents over the phone and have the file available for download via the Internet.
Founded in 1995 by principals Brian Benoit and John Twomey, the boutique firm offers a range of services that includes corporate/brand identity development, advertising campaign development, literature & collateral design, interactive presentations, video production, live presentations, Web site development and new media strategy.
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