Best of #TheDress: How Brands Reacted on Twitter

It seems like everyone with a computer or a smartphone has spent the last 24 hours squinting at their screens trying to determine whether #TheDress is white and gold or black and blue. But while most of us gave ourselves headaches and situational color blindness, some smart brands got busy on Twitter to make the most of the dress debate.

Lego had a clever tweet showcasing common ground between the white and gold and black and blue camps.


Some brands even took sides, camping firmly along white and gold or black and blue lines.

But some brands bizarrely attempted to change the conversation entirely.

So what do you think? Team #WhiteAndGold or #BlackAndBlue?

Related reading