It seems like everyone with a computer or a smartphone has spent the last 24 hours squinting at their screens trying to determine whether #TheDress is white and gold or black and blue. But while most of us gave ourselves headaches and situational color blindness, some smart brands got busy on Twitter to make the most of the dress debate.
Lego had a clever tweet showcasing common ground between the white and gold and black and blue camps.
— LEGO (@LEGO_Group) February 27, 2015
Some brands even took sides, camping firmly along white and gold or black and blue lines.
— AOL Advertising (@AOLAdvertising) February 27, 2015
— Sauza® Tequila (@Sauza) February 27, 2015
— Amazon (@amazon) February 27, 2015
— United (@united) February 27, 2015
— Hyundai USA (@Hyundai) February 27, 2015
But some brands bizarrely attempted to change the conversation entirely.
— Papa John’s Pizza (@PapaJohns) February 27, 2015
— Motorola Mobility (@Motorola) February 27, 2015
So what do you think? Team #WhiteAndGold or #BlackAndBlue?
Election 2016 is already like no presidential race before it, and one of the most striking aspects of this year’s race is the disparity ... read more
Can Snapchat make tech-enabled glasses cool? It’s going to try. Last week, it was revealed that the company behind the ascendant social app ... read more
This month saw the release of the handbook: Going global with Facebook. It’s a useful body of research for budding social media marketers ... read more