It seems like everyone with a computer or a smartphone has spent the last 24 hours squinting at their screens trying to determine whether #TheDress is white and gold or black and blue. But while most of us gave ourselves headaches and situational color blindness, some smart brands got busy on Twitter to make the most of the dress debate.
Lego had a clever tweet showcasing common ground between the white and gold and black and blue camps.
— LEGO (@LEGO_Group) February 27, 2015
Some brands even took sides, camping firmly along white and gold or black and blue lines.
— AOL Advertising (@AOLAdvertising) February 27, 2015
— Sauza® Tequila (@Sauza) February 27, 2015
— Amazon (@amazon) February 27, 2015
— United (@united) February 27, 2015
— Hyundai USA (@Hyundai) February 27, 2015
But some brands bizarrely attempted to change the conversation entirely.
— Papa John’s Pizza (@PapaJohns) February 27, 2015
— Motorola Mobility (@Motorola) February 27, 2015
So what do you think? Team #WhiteAndGold or #BlackAndBlue?
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What would we do without social media?
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If your responsibilities have anything to do with marketing, advertising, PR or social media, you can’t afford to be camera-shy in this day and age.