More NewsBestSelections.com Breaks First Ad Campaign

BestSelections.com Breaks First Ad Campaign

Luxury and specialty goods retailer BestSelections.com began a nationalmulti-million dollar advertising campaign for the holiday shopping season.

Luxury and specialty goods retailer BestSelections.com began a national multi-million dollar advertising campaign for the holiday shopping season.

The campaign takes a multi-media approach with a group of print ads, regional radio spots and television tag ads throughout November and December.

BestSelections.com also plans a series of banners on online shopping channels.

Spending specifics were not disclosed.

The campaign is targeted to upscale consumers who typify BestSelections.com’s high-end customers. The site has also formed strategic alliances with several online channels, including Women.com and Snap.com, in addition to American Express.

Promotions also include a “$10,000 Shopping Spree” sweepstakes with a personal shopper online and a direct mailing to customers of the stores showcased on the Web site.

BestSelections.com offers 11 different categories of merchandise, including: antiques, edibles, jewelry, apparel and home design.

Stores include Greenleaf & Crosby of Palm Beach, Catherine Prevost Designs of London, the Hollander Collection of Aspen, and New York’s Joan & David, Davide Cenci, Diane James Floral Designs and Manhattan Fruitier.

The ad campaign was created by Ziccardi & Partners and carries the tag line: “BestSelections.com — How the Other Half Clicks.”

BestSelections.com also is launching a direct mail campaign. The company is sending announcement postcards to upscale customers of their Web site’s member stores and to American Express Platinum Card members.

Related Articles

GDPR: The role of technology in data compliance

Data & Analytics GDPR: The role of technology in data compliance

4w Clark Boyd
What companies can learn from the We-Vibe lawsuit about the Internet of Things

Legal & Regulatory What companies can learn from the We-Vibe lawsuit about the Internet of Things

8m Al Roberts
Has advertising arrived on Google Home?

Media Has advertising arrived on Google Home?

8m Al Roberts
Target is the top retail digital marketer, so why is it struggling?

Ecommerce Target is the top retail digital marketer, so why is it struggling?

8m Al Roberts
YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

More News YouTube is "on pace to eclipse TV" thanks to savvy algorithm use

9m Al Roberts
YouTube is getting rid of 30-second unskippable pre-roll ads

Ad Industry Metrics YouTube is getting rid of 30-second unskippable pre-roll ads

9m Al Roberts
Is Twitter slowly dying?

More News Is Twitter slowly dying?

9m Al Roberts
FedEx launches fulfillment service to take on Amazon

Ecommerce FedEx launches fulfillment service to take on Amazon

9m Al Roberts